School management cannot be effective without a principal establishing an image that is attractive and charming. In his/her daily professional routine, a school principal has to deal with at least four social groups: students, teachers, maintenance staff, and parents. I might also add local community representatives. In other words, the social arena of a principal’s activities is wide and diverse. This makes it even more difficult to preserve one’s image as charming and powerful. Many school principals have realized this complexity and turned serious attention to the process of remaking their own images. A well-crafted image will definitely help any principal to re-establish himself in the school and community environment, as well as building personal relationships with teachers, children, and parents. Such an image will certainly help to reaffirm one’s professional reputation and personal authority.